#143 Create an outreach strategy, write documentation, run a marketing campaign, and measure results
Opened 2 months ago by joseph. Modified 2 months ago

Making this ticket to request an Outreachy intern for the cohort that's coming up. Below is a list of activities that we can start them with. I working on filling it out more, but it is a starting point. Besides these marketing related tasks this person would also work on event coordination with our Community Architect.

Please let me know what else is needed for us to submit an application?

Timeline Social Media Maintenance Social Media Deep Dive Fedora Ready Marketing Help Mentor Tasks
Week 1 * Post to account if comfortable * Look at how the Mastodon, IG, and LinkedIn accounts are run * Get familiar with the profile of the social media channel they will run, how many followers we have, who we’re following. Look for opportunities to spruce things up. * Get familiar with the brand for the specific vendor you’ll focus on (probably Slimbook) * Get familiar with the Fedora Project * Find one area of the project that you’re interested in doing regular marketing for * Have an account ready to give to intern * Prepare basic docs on how to do social media management * Prep links to sources of content * Prep template HackMD for applicants to base their HackMDs on
Week 2 * Post at least once every weekday * Identify profiles of other prominent Linux distros and report how many followers they have. Follow them if possible. * Come up with at least 3 promotional ideas that we can do for the vendor
Week 3 * Post at least once every weekday * Coordinate the execution of one of your promotional ideas
Week 4 * Post at least once every weekday * Compare how many followers we have now vs when you started (new goal to hit for next 4 weeks) * Start on a ticket tagged for Slimbook
Week 5 * Post at least once every weekday
Week 6 * Post at least once every weekday * Coordinate the execution of one of your promotional ideas
Week 7 * Post at least once every weekday
Week 8 * Post at least once every weekday * Compare how many followers you gained vs your goal * Complete first ticket you started * Start another ticket tagged for Slimbook
Week 9 * Post at least once every weekday * Coordinate the execution of one of your promotional ideas
Week 10 * Post at least once every weekday
Week 11 * Post at least once every weekday
Week 12 * Post at least once every weekday * Compare how many followers you gained vs your goal * Complete second ticket you started * Potentially take back access to Facebook account if no longer interested in managing it

Metadata Update from @t0xic0der:
- Issue tagged with: Outreachy, project-idea

2 months ago

This project is accepted for the May 2023 Outreachy round. This means that this project will be shown to Outreachy applicants starting on March 4th, 2024. Applicants will begin appearing in project communication channels looking to make first contributions during the evaluation phase. More info and guidance will be provided by the Mentored Projects Team in the coming weeks.

Please use this issue to raise questions about the Mentored Projects program, Outreachy, or general guidance on mentoring.

Thank you for submitting your project and helping us reach the Fedora 2028 Strategy goal to increase mentoring in the Fedora community! :muscle:

Metadata Update from @jflory7:
- Issue set to the milestone: Outreachy 2024

2 months ago

Metadata Update from @jflory7:
- Issue tagged with: approved

2 months ago

@joseph This ticket did not use the issue template for an Outreachy project. Could you please add these questions to the original ticket or add them as a new comment?

This is a proposed project for Outreachy. Note that once this ticket is
approved you will have to register as a mentor on the Outreachy page
and enter this information again. Many of these questions are based on
the application on the Outreachy website.

- One-line name
-- Short title for this internship project proposal. This should be 100
characters or less, starting with a verb like "Create", "Improve",
"Extend", "Survey", "Document", etc. Assume the applicant has never
heard of your technology before and keep it simple. The short title
will be used in your project page URL, so keep it short.
- Longer description of project
- License of the project
- Longevity (How long has the team accepted contributions)
- Community size
- How will this project benefit Fedora
- Sample plan of work for the 12 week internship. What are milestones the
intern should be hitting? This doesn't need to be incredibly detailed and
can change later but there needs to be a general breakdown of tasks.
- Benefits to intern (What will the intern get out of this internship)
- Project website
- Project repo
- Where can an applicant find application tasks?
- IRC
- Skills required including what level and if they are optional
  (e.g. Python Intermediate, CSS beginner, we'll teach you Puppet)
- Outreachy applicants are required to make a contribution as part of the
application. What is the process for making a contribution?

Questions from the top level Outreachy Program for the mentor application:
- How long have you been contributing to the community:
- What is your current role
- Have you mentored for a three-month internship program before
- Have you read the mentor page and understand the process of being a mentor
- Are you available for 5 hours a week during the internship period
- Are you available for 5-10 hours a week during the application period
- Are you aware you need to sign a mentor contract

Here is my first go at answering some of the questions above, since I will also be a co-mentor for this internship:

One-line name. Short title for this internship project proposal. This should be 100 characters or less, starting with a verb like "Create", "Improve", "Extend", "Survey", "Document", etc. Assume the applicant has never heard of your technology before and keep it simple. The short title will be used in your project page URL, so keep it short.

Create an outreach strategy, write documentation, run a marketing campaign, and measure results

Longer description of project

Join the Fedora community as a Community Architect Intern, working together with Fedora Project leadership and the Marketing Team to develop an outreach strategy, improve technical documentation, run and execute a marketing campaign, and measure results on efforts. This project proposal does not require a software engineering or computer science background, although this can be an asset.

May to August is an exciting time of year for the Fedora Project. We will release Fedora Linux 40 in early May, the DevConf CZ conference in Brno, Czechia will happen in June, and our flagship contributor conference, Flock, will take place in August. In addition, Fedora is in the process of defining a strategy for the global project until 2028. In a community as diverse and globally distributed as Fedora, communications are a key part to our success in boosting community awareness for key initiatives and also inviting participation in at the right times. We are looking for an intern who can work with stakeholders to build an outreach strategy for May to August, see it through from start to finish, and measure results on the impact of the outreach strategy.

A day in the life of a Community Architect Intern might look like the list of tasks below:

  • Write blog posts to share important dates or deadlines.
  • Improve documentation on how a community member can request support on promoting a new change in Fedora Linux.
  • Come up with social media campaigns for our various accounts.
  • Look over analytics and metrics about blog posts, social media posts, and other available data to figure out if a campaign is working or if it needs a new direction.
  • Create slideshow presentations that orient travelers to an event about key information, messaging about the Fedora Project, and how to get help promoting scheduled content (e.g. an accepted conference session by a Fedora speaker) on Fedora's social media accounts.

This list is an example, but there is room for an intern to also bring their own ideas and creativity to help us share the story of the Fedora Project and why we have an amazing community.

License of the project

All deliverables and creative outputs created by the intern will be licensed under CC BY-SA 4.0, the default license for content in Fedora. If software changes are included, they will be licensed under OSI-approved licenses only, or Fedora's default software license, the MIT License.

Longevity (How long has the team accepted contributions)

The Fedora Marketing Team has existed for 10+ years, with the current group of maintainers participating for an average of 2-3 years.

Community size

The Fedora Project is a community with 1000+ participants. The Fedora Marketing Team is a group of around 5 people. The intern will also work with members of the Fedora Council, such as the Fedora Community Architect, the Fedora Project Leader, and the Fedora Operations Architect.

How will this project benefit Fedora?

The support by an intern on these areas will help Fedora have reliable and consistent messaging about short-term and long-term efforts in the community, such as events, changes to the Linux distribution, our new strategy, and our flagship contributor conference.

Sample plan of work for the 12 week internship. What are milestones the intern should be hitting? This doesn't need to be incredibly detailed and can change later but there needs to be a general breakdown of tasks.

See Joseph's table above.

Benefits to intern (What will the intern get out of this internship)

The intern will get real outreach and marketing experience working with a diverse team spread out across all major time zones of the world. The intern will gain experience working in a decentralized community like Fedora and better understand the unique nature of how open source communities operate. Additionally, they will also improve their understanding of open source software and licenses, and how they enable the work we do in a community like Fedora.

Project website

https://fedoraproject.org

Project repo

https://gitlab.com/fedora/marketing/marketing-planning

Where can an applicant find application tasks?

https://gitlab.com/fedora/marketing/marketing-planning

NB: We have some work to do on this front!

IRC

  • #marketing:fedoraproject.org
  • #commops:fedoraproject.org

Skills required including what level and if they are optional (e.g. Python Intermediate, CSS beginner, we'll teach you Puppet)

  • WordPress, beginner
  • Social media, intermediate
  • GitLab, beginner
  • Discourse, beginner
  • Technical writing, intermediate
  • Managing a schedule, beginner
  • Office productivity software, intermediate
  • Graphic design, beginner

Outreachy applicants are required to make a contribution as part of the application. What is the process for making a contribution?

This is a TBD for us to figure out before March 4th!

Thank you for catching my discrepancy with the template. Will review what you wrote next.

Right now I'm going through the Outreachy forms to be a co-mentor. Then I will review the template.

Below is an idea I had about the application period:

For collecting contributions during the application phases we can have each interested person make a HackMD and organize content that they've sourced and drafted posts. As long as we as the mentors have access to those hackmds then we have a live look at their work as they're doing it. Thoughts? I think that takes care of organizing all the content by contributor. They can also have a go at developing a social media campaign (or a series of posts on a single topic). If there's an upcoming event or a special part of the Fedora Project they're interested in, that counts!. Extra points for thinking about scheduling and good hashtags to use.

Outreachy applicants are required to make a contribution as part of the application. What is the process for making a contribution?

Justin: This is a TBD for us to figure out before March 4th!

Applicants will set up a HackMD they will share with us. In that HackMD they will share news, articles, YouTube videos, and any kind of content they find that they think would be good content to share via social media. They will also draft social media posts that we may post and track engagement for. Part of that exercise may include a series of posts about a single topic as a social media campaign. We will work to give feedback and track the performance of some of their posts. The intern who is ultimately accepted may get access to one of our social media channels to contribute as a social media manager like the rest of us.

What do you think about this?

Can this ticket be closed now? Do we need this for something else?

Login to comment on this ticket.

Metadata