recommend installing deps using dnf builddep
Fixes #74. The `pip install` command currently fails unless you have gcc
and swig and other tools installed. At this point it's easier to
recommend just installing the dependencies using dnf, rather than
installing everything needed to set up a virtualenv and then setting up
the virtualenv.
This also has the advantage of more closely matching how WaiverDB is run
in production (which is using Fedora packaged dependencies rather than
ones downloaded and built from PyPI).