#35 F13 Release Events: Marketing
Closed: Fixed None Opened 12 years ago by fugolini.

We are just starting planning F12 Release Events: how this initiative can be interfaced with the marketing plan to promote F12.

To be clear: why don't add a quote (e.g. a line) on REs in press release? Is possible to have a banner in fp.org to help these event well spreaded along the community? Are there other ways to handle it?

I think a collaboration between Ambassadors and Marketing on this topic could help boost Fedora and its brand value.

RThank you for your availability

Francesco


We should do this for F13.

I'm taking this ticket with me over to FAD NA next week.

13:45 < rbergeron> #1 - We need to figure out a way to get the word from ambassadors to
marketing that people are doing release events
13:45 < rbergeron> so that we can promote - via microblog, blog, whatever.
13:45 < rbergeron> #2 - If they need posters, signage, etc. - we can help coordinate
those items with design
13:45 < NourishedCloud> Sure, I'll help out with that :)
13:45 < rbergeron> but we need to have them ready far prior to when release parties
actually occur.

Replying to [comment:4 rbergero]:

13:45 < rbergeron> #1 - We need to figure out a way to get the word from ambassadors to
marketing that people are doing release events
13:45 < rbergeron> so that we can promote - via microblog, blog, whatever.

Right now Release Events are "owned" or better initiated and coordinated by FAmSCo right now Susmit and lfoppiano are in charge
the Parties are maintained here - Reports included - Reports are also aggregated on the Planet in the most cases:
https://fedoraproject.org/wiki/F13_release_events

and normaly we try to provide a small incentive to encourage our fellow Ambassdors to do a Party

https://fedoraproject.org/wiki/FAmSCo_report_2010-05#General_accomplishments_or_decisions

In the past we have done Release Party contests, but we learned that this provides too many discouragement.

13:45 < rbergeron> #2 - If they need posters, signage, etc. - we can help coordinate
those items with design

if Design has the Manpower to Release Artwork for every Release ok for me - very nice to have that.

In the past we learned to invest in really good high quality generic artwork to be used more than one time to safe costs.

13:45 < NourishedCloud> Sure, I'll help out with that :)
13:45 < rbergeron> but we need to have them ready far prior to when release parties
actually occur.

lets get Feedback from the Release Event Owners for the F13 Events

Replying to [comment:6 jsimon]:

In the past we learned to invest in really good high quality generic artwork to be used more than one time to safe costs.

http://mihmo.livejournal.com/52591.html

Am 23.06.2010 02:24, schrieb Luke Slater:

I also saw about the generic posters, which are nice but I think it would be
nice to have some variety in there :-) We can also work to provide other such
items, posters were an example.
this was just a old link to the initial post to have such generic
designs - this posters never went public in this color ;)

Current generic designs are the 4f´s, they are cool and well used by the
Ambassadors.

As said we welcome any new Design we can use to produce things - we
learned that we have to be carefull with our Design-Ressources - so
strong generic Artwork is better than none, or "not done" Artwork,
because the Design Contributors have a lot of work and have to set
priorities - we saw that, as example from the XFCE CD-Sleeve Design.

We also learned that - as example SWAG - has regional Requirements
- things that work in Germany, might not work in Hungary and so on. That
is why SWAG Production and Prototyping is historicaly done by the
regional Ambassadors, just two examples [1],[2] - there are many more
from every Region in the world.

What we need from my pov are good base-designs so we can create our
Posters, T-Shirts, Bags .... SWAG

The best Marketing Instrument i know for Release Parties, are printed
good-looking OnePage Release Flyers.

Marketing is welcome to brainstorm of new SWAG Ideas - like we had the
Idea to have "Ballon Stess Balls" to the "Ballon Artwork" of Fedora 7.

cu Joerg

[1] http://zoltanh721.linuxempire.hu/?p=50
[2]
http://4.bp.blogspot.com/_gQ4q3hjYrFQ/SElOyhmOdfI/AAAAAAAAASw/W8JJbH8c1JI/s1600-h/sany0002k.png
<- or would marketing ever thought on Fedora Bathrobes ;)

Milestone F13d: Follow-up deleted

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