#248 Create an education-focused marketing campaign
Opened 3 years ago by jflory7. Modified 2 years ago

Originally discussed in 2017-02-14 meeting.

Summary

Similar to the Fedora <3 Python campaign, the Marketing Team should organize a campaign targeted towards an education type of audience (students, professors, faculty, teachers, etc.).

Analysis

This was a long discussion in our meeting, and before summarizing it, it's important to have some context of other similar things where this has been discussed or has been focused on already.

There's no easy way to summarize this one. But in short, we identified the unique success of the Fedora <3 Python campaign in appealing to a unique niche of our broader audience of users. Ideally, we would like to craft a similar campaign that focuses more closely at a university / education type of audience.

How to move forward

We established a strong interest and some general directions for how to proceed for this, but we will want to establish some sort of planning milestones and also circulate this idea with other groups. This would make a good candidate for something to share our more complete thoughts with the Fedora Council with, as per ticket #246, to get their input and feedback.


Metadata Update from @jflory7:
- Issue priority set to: 30
- Issue set to the milestone: Future releases
- Issue tagged with: meeting, outreach

3 years ago

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3 years ago

Metadata Update from @jflory7:
- Issue tagged with: meeting

3 years ago

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- Issue assigned to jflory7
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3 years ago

Discussed in 2017-03-07 meeting.

Ideally, we want to have a concept or proposal to share with the Fedora Council in time for our presentation of the state of Fedora Marketing (currently aimed for March 22nd). In the meeting today, @x3mboy and I covered the scope and three initial milestones. Feedback is welcome and encouraged. Ideally, in our next meetings, we will be able to revise or expand on the milestones to get a more complete picture.

Scope

We discussed about what the scope of an "education-focused" campaign would be. We first considered the type of educational institute to focus on. Considering that it's a plausible conclusion that we have more contributors involved with universities instead of local primary / high schools and we might be able to have a more easily measurable impact at universities, we first narrowed it down to universities. Secondly, we considered the different roles of a university community, and decided to again narrow it down to specifically students. The thinking is that it is likely easier for a professor to share Fedora / Linux / open source with other faculty and students than for a student to introduce the same things to a professor or faculty member.

It's not impossible that these scopes can be expanded in the future, but for now, the purpose to start small and maximize our available resources to the highest potential, and then grow as the campaign grows.

First three milestones

More detailed discussion in the full logs.

  1. Build a "roster" of Fedora contributors involved at universities across the world (updating the list we have already)
  2. Build university-focused "talking points" useful for Fedora contributors to introduce Fedora (and possibly wider concepts like Linux and open source) to students
  3. From the points, begin creating resources (e.g. logos, brochures / flyers, etc.) based on the talking points to highlight strong parts and make it easier to get a message across

Metadata Update from @jflory7:
- Issue untagged with: meeting

3 years ago

Metadata Update from @jflory7:
- Issue priority set to: no deadline (was: critical (next week))

3 years ago

For what it's worth, I might suggest closing this ticket and filing it in Mindshare. I actually think it makes more sense to focus on this as an Objective, but Mindshare would likely be the better group to help drive this forward, since Marketing is moving towards "marketing execution", per the discussions at the Mindshare FAD.

+1 to move and close.

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2 years ago

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