#213 Marketing meeting Agenda 2016-02-17
Closed: Fixed None Opened 6 years ago by mailga.

Hello, after long time we're going to have our meeting. See below for more info:

Date: Wednesday, February 17th, 2016
Time: 22:00 UTC (5:00pm US EST)
Location: #fedora-meeting-1 @ freenode

Meeting Agenda:
Roll Call
State of Mktg group
- people still active
- rules for joining the group (sponsorship)
Comments on Mktg YiR [https://communityblog.fedoraproject.org/marketing-year-in-review/ community blog]
Marketing tasks fo F24 [https://fedorapeople.org/groups/schedule/f-24/f-24-marketing-tasks.html tasks]
Marketing future plans
Magazine future plans (not editorial)
* Open Floor
If you have any requests that need to be discussed during the meeting, feel free to reply with your suggestion.

Thanks

Gabri


Thanks for getting this ticket started, Gabri – completely slipped my mind until I saw this email. I'm also adding others who responded to the WhenIsGood poll to the ticket CC list.

I also had a few thoughts on fleshing out the agenda, and I have those down below. Looking forward to our meeting this Wednesday!

=== Proposed Agenda ===
#startmeeting Fedora Marketing meeting (2016-02-15)
#meetingname marketing
#chair < based on attendance >
#topic Roll Call
* #info Name; Timezone; Other sub-projects / interest areas
#topic State of Marketing
* #info === Determining active members of Marketing ===
* #info === Looking at requirements for joining Marketing ===
#topic Comments on "Marketing - Year in Review"
* #link https://communityblog.fedoraproject.org/marketing-year-in-review/
* #info * Stickers identified as a major want, these are now available on UnixStickers.com
* #link https://www.unixstickers.com/fedora
* #info * Requested desire for updated banners and promotable digital material by users
* #link https://fedoraproject.org/wiki/Artwork/PromoBanners
* #link https://fedorahosted.org/design-team/ticket/422
* #link https://fedoraproject.org/wiki/F23_Artwork/Submissions/Banners
* Discussion: Is the updated images for F23 enough or do we want to request for updated versions of other, general banners (e.g. things to be used in forum signatures, embedded in websites, etc.)
#topic Marketing Tasks for F24
* #link https://fedorapeople.org/groups/schedule/f-24/f-24-marketing-tasks.html
* #info Past deadline: Cleaning up the wiki post-release (has this been completed?)
* #info Upcoming deadlines: Fedora change checkpoint and creating talking points (how do we want to handle this?)
#topic Future Plans: Marketing
* Discussion: How do we want to proceed with meetings (e.g. frequency and length)? How can we best keep on track of tasks? Fedocal reminders in the Marketing calendar for every deadline? What do we propose?
#topic Future Plans: Magazine
* Discussion: Are there any long-term objectives we want to set in place for the Magazine? Are there ways we can grow readership further? Do we believe we are taking advantage of our resources with the Magazine? What can be improved?
#topic Open Floor

I think we should leave magazine objectives to the folks who are doing the Magazine most actively. I don't know that, for instance, this time is going to work well for Ryan and wouldn't want to be discussing magazine objectives without the folks doing the bulk of the work.

(How we can work with the Magazine for other objectives is a reasonable topic here, but not setting Magazine objectives.)

"requirements for joining marketing" == uh, show up? Do work? :-) We shouldn't have any barriers to contributing here. If this is about FAS account membership, or whatever, people should get membership AFTER they have made contributions.

Note also: ALL plans are future plans. Planning for the past would be futile. Future plans is redundant. :-)

I would like to keep the "state of" section pretty brief and be ready to jump into planning for F24 and beyond.

Replying to [comment:3 jzb]:

I think we should leave magazine objectives to the folks who are doing the Magazine most actively. I don't know that, for instance, this time is going to work well for Ryan and wouldn't want to be discussing magazine objectives without the folks doing the bulk of the work.

(How we can work with the Magazine for other objectives is a reasonable topic here, but not setting Magazine objectives.)

I can agree with getting input from the entire Magazine team, but I don't think there is any harm with starting the discussion in the meeting and moving that discussion to the mailing list later on. The editorial board meetings are usually short-sighted and I think that this meeting would be a good opportunity to try to brainstorm some long-term objectives for the Magazine and how it integrates with other objectives in Fedora. We could easily move this discussion to the list for a wider range of opinions after the meeting.

"requirements for joining marketing" == uh, show up? Do work? :-) We shouldn't have any barriers to contributing here. If this is about FAS account membership, or whatever, people should get membership AFTER they have made contributions.

This was more along the lines of FAS account membership. Gabri noted that many times, people will introduce themselves on the list, get approved in the FAS group, and then fall off shortly thereafter. I think we were wanting to identify the steps to come up with a definite "how to become an official Marketing team member" versus raising the bar for getting started with contributing.

Note also: ALL plans are future plans. Planning for the past would be futile. Future plans is redundant. :-)

My interpretation of this was more as a preventative measure of actively coming up with ideas to prevent Marketing from falling into inactivity like it has the past couple of cycles. Perhaps it could use some rewording for the topic – but I think the purpose of this section is preventative action to combat the problems that we have faced in previous cycles.

I would like to keep the "state of" section pretty brief and be ready to jump into planning for F24 and beyond.

+1 from me too. This will be where the most meat of the meeting will be.

Replying to [comment:4 jflory7]:

Replying to [comment:3 jzb]:

I think we should leave magazine objectives to the folks who are doing the Magazine most actively. I don't know that, for instance, this time is going to work well for Ryan and wouldn't want to be discussing magazine objectives without the folks doing the bulk of the work.

(How we can work with the Magazine for other objectives is a reasonable topic here, but not setting Magazine objectives.)

I can agree with getting input from the entire Magazine team, but I don't think there is any harm with starting the discussion in the meeting and moving that discussion to the mailing list later on. The editorial board meetings are usually short-sighted and I think that this meeting would be a good opportunity to try to brainstorm some long-term objectives for the Magazine and how it integrates with other objectives in Fedora. We could easily move this discussion to the list for a wider range of opinions after the meeting.

I do think having the discussion without the Magazine team here is a Bad Idea(TM). If they're not addressing long-term stuff have we tried bringing that topic to their meeting?

"requirements for joining marketing" == uh, show up? Do work? :-) We shouldn't have any barriers to contributing here. If this is about FAS account membership, or whatever, people should get membership AFTER they have made contributions.

This was more along the lines of FAS account membership. Gabri noted that many times, people will introduce themselves on the list, get approved in the FAS group, and then fall off shortly thereafter. I think we were wanting to identify the steps to come up with a definite "how to become an official Marketing team member" versus raising the bar for getting started with contributing.

That shouldn't happen. Not sure who's approving those folks, but they shouldn't be doing it. IIRC we agreed some time ago that FAS Membership for marketing was based on actually doing things for a release, and it could also be lost if the member didn't do anything for an entire release cycle.

Note also: ALL plans are future plans. Planning for the past would be futile. Future plans is redundant. :-)

My interpretation of this was more as a preventative measure of actively coming up with ideas to prevent Marketing from falling into inactivity like it has the past couple of cycles. Perhaps it could use some rewording for the topic – but I think the purpose of this section is preventative action to combat the problems that we have faced in previous cycles.

I would like to keep the "state of" section pretty brief and be ready to jump into planning for F24 and beyond.

+1 from me too. This will be where the most meat of the meeting will be.

Replying to [comment:5 jzb]:

I do think having the discussion without the Magazine team here is a Bad Idea(TM). If they're not addressing long-term stuff have we tried bringing that topic to their meeting?

My only concern for bringing it to the Editorial board meeting is that they're usually tightly pressed for time, and I know some of the others like Paul have a hard stop time at the end of the hour, which can sometimes leave little room for discussion if we have a full agenda.

The past few weeks it's been much slower since most of the others were traveling, but we could try to fit it on as a topic for Open Floor. My concern is that I wouldn't want the discussion to be rushed into the final five minutes of the meeting when it deserves a wider time window than that.

That shouldn't happen. Not sure who's approving those folks, but they shouldn't be doing it. IIRC we agreed some time ago that FAS Membership for marketing was based on actually doing things for a release, and it could also be lost if the member didn't do anything for an entire release cycle.

Perhaps this part was lost in communication – the wiki currently doesn't accurately reflect that. I'll go ahead and edit the wiki page clarifying that for applicants (current context makes it sound like you will be approved after a self-introduction).

It likely wouldn't hurt to send an announcement out to the Marketing list clarifying this as well. I will make a note to send out a notice about this later today.

@jzb:[[BR]]
for the FedMag we may distinguish between "short-term" and "long-term" workflow. IMHO The short-term workflow is done by the weekly editorial meetings, while the long-term is done by the mktg meetings (for long-term I'm guessing about structural improvements just like the ticket # [https://fedorahosted.org/marketing-team/ticket/210 210]. Since Magazine is part of the mktg group, members are called to attend also the mktg meeting because we need their suggestions, without them (mainly Paul, Ryan and Justin), this point of the agenda will skipped.

I completely agree to approve people in the group only when they've done things in (at least) one release cycle. We must be aware that folks who want to work only in the Magazine stuff cannot be considered in the marketing group but in the magazine group only. We have to clarify this somewhere.

@jflory7:[[BR]]
I'm taking care of the marketing tasks and the first two steps are ok, I worked on the ticket [https://fedorahosted.org/marketing-team/ticket/211 211].

Next step is "Change Checkpoint: Completion deadline (testable)" starting on February 23.

Would like to add "better communication with -devel" or "tracking features" to the agenda, see the discussion on fedora-devel about the Let's Encrypt feature:

https://lists.fedoraproject.org/archives/list/devel@lists.fedoraproject.org/thread/WX7KYP7CKPQORSVX4CNUJTEIBBO3IVZR/

'''Discussed in [https://meetbot.fedoraproject.org/fedora-meeting-1/2016-02-17/marketing.2016-02-17-21.56.html 2016-02-17 meeting].'''

Meeting successful. Please read the minutes for more information. This Trac will be getting a few new tickets tonight.

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