#758 COPR branding update
Opened 2 years ago by duffy. Modified 2 years ago

The Fedora COPR team has requested a branding update. The COPR branding is not following the standard, pre-new logo standard anyway so it would be worth starting to work on updating it.

Current COPR screenshot:
Screenshot_from_2021-04-19_14-20-16.png


I don't think it is necessary to follow the standard. The icon is supposed to stay inside O and it's also supposed to be the same color as it was until now, it's the Copr team logo and it's supposed to be brown. I would leave the header blue, just change the shade of blue. We need the icon at the bottom right, we just need to update it to a newer fedora logo, it works as a button that displays more links, so we don't want to lose it :)

@schlupov Hey thanks for following up here :) A few things:

  • The Fedora icon in the lower right is using something called Fedmenu (https://github.com/fedora-infra/fedmenu) which was written by Ralph Bean some years ago when he was on my team (I drew the panda :) ) and it hasn't been maintained in years at this point, half of the links in it are dead / 404. We are deprecating fedmenu across Fedora so the best way forward here would be to remove it totally - we aren't updating it with the new logo because it's getting shut down. But I am happy to work with you to find an alternative placement for the Fedora logo on the site (perhaps in the footer?)

  • The current Copr logo isn't following the current Fedora logo usage standards (https://fedoraproject.org/wiki/Logo/UsageGuidelines) and we are looking to better account for usages of our trademark like this with the new mark. If you can help me understand what the icon is / what it represents I am very happy to work with you to get an updated mark that meets the guidelines (or at least bends them gently :) - for example maintaining the copper color in some form) that the team would be happy with.

  • Copr isn't an official Fedora infrastructure / CPE-supported app, but note that as part of the rebranding effort with the new Fedora logo, we will be bringing all Fedora infrastructure web apps in line with the standard to these important tools all have a similar look / feel so it's clear they are related to each other and of importance in Fedora. This will make Copr look quite different to those other apps. I think Copr is a really important and critical app within the Fedora infra app set, and I would want it to visually carry the same weight and prominence as the CPE-backed apps instead of looking like a different / one-off thing. Do you think this is something the team would be open to? I can definitely help support this with theming and CSS help.

Let me know what you think.

I'm not sure we should do s/copr/COPR/:
https://docs.pagure.org/copr.copr/user_documentation.html#what-does-copr-mean
People commonly refer to the system as "Copr", admittedly this is not a very standardized thing and even our documentation isn't very consistent.

I'm not a branding expert :-) so personally would like to get a proffesional advice about what to use.

Otherwise, I am not a huge fan of the huge greyish space in the Bodhi
look (I like the Fedora blue, and the new Fedora light blue), but again I'm not a design proffesional
- I'm open to the change here. If that is how all the Fedora apps will
look like in the future, I think Copr should as well.

I don't really like the gray area either. I like it better the way we've done it now, but I agree that we could make our site similar to other fedora project websites, so we can change that. Copr logo is something connected with Czech, because dill in Czech means dill and that logo looks like dill seed so I would leave the color of the logo as it is. So we can get rid of that button, unfortunately then the fedora logo will disappear, so it will definitely be great to come up with a new place for that logo.

Thank you @duffy for the proposal :-)
as @schlupov and @praiskup already said, neither of us has any background in graphics so I can only provide feedback based on how I feel about the proposed logo without any real arguments.

I don't know the specific properties that make two colors look good together but I must say that the combination of those blue colors in the proposed logo gives a really weird vibe to me. Personally, I would prefer (at least I think so) having a single color for both "Fedora" and "Copr".

Then, since we would drop one color from the logo and it might look too sterile (I am not sure, my imagination is not that great) we might bring some life back to it by coloring the dill seed (or some of its parts).

What do you think?

Otherwise, I am not a huge fan of the huge greyish space in the Bodhi
look (I like the Fedora blue, and the new Fedora light blue), but again I'm not a design professional
- I'm open to the change here. If that is how all the Fedora apps will
look like in the future, I think Copr should as well.

Same here

Can we please agree to create that fedora copr text with our original logo? I would be very happy if you could create that fedora copr text for us. And also what's the code for the gray color in the header?

Commit d334b97a relates to this ticket

Hi @praiskup @schlupov @frostyx Hi folks -

I put this one on the back burner (and thought I had sent a note stating such but it looks like it didn't make it to the ticket) because it seemed like you were a bit hesitant in using the standard branding for Fedora web apps and I was hoping to revisit this when we had rolled it out a bit further - for some of these branding changes honestly the longer the new styling is around, the less strange and more familiar it appears and it can be easier to propose changes at that point.

If you would still like to update the logo in alignment with the logo usage guidelines such that Copr matches the rest of the Fedora infra apps, I have two main directions to suggest, let me know what would work best for you:

Existing Proposal

This option is to use the existing proposal already mocked up (https://pagure.io/design/issue/758#comment-728292) - this is the standard we use across multiple Fedora infra apps right now:

  1. Bodhi https://bodhi.fedoraproject.org/
  2. Elections https://elections.fedoraproject.org/
  3. Hyperkitty https://lists.fedoraproject.org/archives/
  4. Fedora Package Sources https://src.fedoraproject.org/
  5. Datagrepper https://apps.fedoraproject.org/datagrepper/
  6. Pagure https://pagure.io/

The standard here is a small "fedora" logo type (new Fedora blue), the app name in caps Montserrat below (dark Fedora blue), and a greyscale custom app logo mark to the left.

Unfortunately the standard here requires uppercase letters... part of the reason for this is that it is less possible to vertically align a logo mark + text at scale (for multiple projects) if that text is camel caps, because letters with descenders (like g, y, j, p, etc.) and ascenders (like b, d, t, l, h, etc) can throw off the alignment and make a consistent look and feel across logos very difficult. All Fedora apps using this standard use caps. You may recall the previous Red Hat logo had Red Hat spelled redhat. It is actually not too uncommon for brands to have casing and spacing in their logo a different way than is typically represented in written text. So it would not be an issue, from a branding/design perspective, to use the Fedora format logo with all caps COPR and to continue writing Copr in non-logo text. There is no reason that wouldn't be possible and I'd recommend it.

The reason we encourage standardized custom logo marks for applications such as this, is so we can display those custom logo marks full color as the favicon for each app, since Fedora contributors typically have multiple of these applications open at a time and if they all used the Fedora logo mark as a favicon it would be very hard to find the tab you are looking for :) So this design would involve maintaing the existing coloring for the Copr logo as a favicon, it that changes your assessment of this proposal.

We also could add the full color version of the logo to the footer if you'd like it maintained but still have the header follow the grayscale mark format to fit in with the other apps. Happy to update the mockup to show how this would look if helpful.

Finally - we do not explicitly use the Fedora mark on these apps in this template, just the Fedora wordmark. The reason for this is because the reasons stated above that we want the apps to have custom icons so the tabs can be easily distinguished, and also because if someone is a Fedora contributor, they know that koji.fedoraproject.org for example is a Fedora tool and they already know what Fedora is. So promoting the Fedora logomark in the header isn't as critical.

If you'd really like a stronger Fedora affinity with the Fedora logo mark, there is also the next option.

Plain Fedora logo + full color upstream logo in footer

Another path forward within the Fedora logo usage guidelines would be to adopt the more generic Fedora web app template (not infra specific) which involves using just the Fedora logo mark + the app name in Montserrat all caps. Then, in the footer, having the full color "upstream" logo (which would be the existing copr logo mark) with a link to the upstream project and/or repo.

An example of a Fedora application that uses this style in the header (but not in the footer) is

https://accounts.fedoraproject.org/

Let me know what you think.

Commit d334b97a relates to this ticket

Unfortunately this usage of the logotype is outside of what is permitted in the logo usage guidelines wrt to clearspace. If you wouldn't mind it would be good to reverse this commit until we figure out a solution agreeable to all.

Hello @duffy, Thank you for the update here!

We touched this topic again at our meeting today, and we want to have
similarly-looking logo with the other Fedora services.

this is the standard we use across multiple Fedora infra apps right now:

Bodhi https://bodhi.fedoraproject.org/
Elections https://elections.fedoraproject.org/
Hyperkitty https://lists.fedoraproject.org/archives/
Fedora Package Sources https://src.fedoraproject.org/
Datagrepper https://apps.fedoraproject.org/datagrepper/
Pagure https://pagure.io/

The standard here is a small "fedora" logo type (new Fedora blue), the
app name in caps Montserrat below (dark Fedora blue), and a greyscale
custom app logo mark to the left.

... and the notable standard is also the gray logo background, which is
contrary to what we have in Copr, and what we indeed should change.

The services we have on that ^^^ list though don't use the new
"light-fedora-blue", nor the new logo, nor the "dark-fedora-blue" for
caps. So are those services going to be redesigned, too? Can you link
the current standard? Or are there any logo change proposals according to
the new standard so we could look at them and get familiar with them (to get
comfortable with the new layout feeling :-)).

Here are all the mentioned logos in the same place:

Screenshot_20210802_161828.png

The proposed Copr icon is of high grayscale contrast, the other services
are nicer, more "soft". The caps font in Copr proposal is more "dominant"
(or large?). There's a bigger space between "fedora" and "COPR".

Another path forward within the Fedora logo usage guidelines would ...
An example of a Fedora application that uses this style in the header (but not in the footer) is
https://accounts.fedoraproject.org/
Let me know what you think.

For me, it's a pity we have two standards (contrary to our intentions); so from
this perspective, it would be better to pick for Copr the pattern which is used
by more Fedora services.

There appears to be yet another logo/color/layout pattern here, but with a
new logo and font color: https://getfedora.org/cs/server/download/

Just a quick update, this came up in the design team - as copr is meant to be user facing and not contributor facing solely, I think we can do a custom one-off for this. So we don't need to do the grey theme. Sorry for not grokking that to start. I think what I want to do is just keep you with your logo updated with the new fedora logotype for now, and maybe as we start planning out and building an updated Fedora website we think about having copr's look & feel relate to that. make sense?

copr is meant to be user facing and not contributor facing solely

Interesting, indeed I haven't thought about the logo from this point of view so far.

and maybe as we start planning out and building an updated Fedora website we think about having copr's look & feel relate to that. make sense?

Exactly that, thanks! This sounds perfect.

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