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Started working on some sketches

@mleonova shared the ticket with the Mindshare Committee before and we commented elsewhere, but for what it's worth, my favorite variant of these sketches is this one:

Just an idea -- what if you had two overlapping speech bubbles, and the overlap formed the outline of a brain (maybe looking down at it from the top). I'd draw it out, but I'm a terrible artist. Maybe I can come up with a mock-up in the next couple of days...

Just an idea -- what if you had two overlapping speech bubbles, and the overlap formed the outline of a brain (maybe looking down at it from the top). I'd draw it out, but I'm a terrible artist. Maybe I can come up with a mock-up in the next couple of days...

Hi @jsmith ! I think I understand what you have in mind - it's a pretty good idea. I'm a bit wary of overlapping bubbles, even in my own sketch, since it's been done a lot. But maybe we could have a fresh spin on it :)

Just an idea (It's probably awful but it was 5 minutes work on inkscape)

@x3mboy looks close to my sketch! We'll have to simplify it waaay more though for a logo :)

These are just some additional visuals (not mine) that may be useful to the discussion.

Nina Paley has a permissively-licensed drawing I've always thought was wonderful for the connection of brains -

And also this from make art not law -

@x3mboy looks close to my sketch! We'll have to simplify it waaay more though for a logo :)

So I played with these ideas in Inkscape, and here's what I have so far. Would love feedback!

I like #1 the best out of the options here (though they all look good)! My main issue with #2 & #3 is that it's hard to read the brain elements as brains (and detail additions would likely be much too small). Could you perhaps blend the conversation bubble shape with the brain shape (e.g. make it like a conversation cloud shape by changing the external point location on the brains to be central pointing out―like in #1―maybe)?

From what I understand of the mindshare project, the idea of bringing many diverse voices together is a goal, so conceptually I like the various colors in #3.

I love the 3rd option

I am partial to #2. I worry that #1 looks like an argument or like Facebook more than usual. #3 strikes me as being more about diversity than mindshare.

I like options 1 and 3 the best.

@duffy I would really love some feedback from the design team, too!

#1 is my vote, but if the speech bubbles could be more reminiscent of "thought bubbles" it might sell it a bit more.

@mleonova we're discussing it in the design team meeting now.

3 is my preference; i like that it conceptually through the colors brings in both the fedora F's values as well as hearing from diverse voices. i agree with @kylerconway though - at the sizes this would be used at, the brains don't read as brains. :(

I also think the fedora blue brains around #2 just don't look right (maybe a light grey?) there's something about the contrast there not being enough to differentiate it from the logo.

i think #1 is a good composition and very clean (except for the white inner outline, i'm not sure about that in terms of the fedora visual style which is more plain). the concept though i think is a bit worn with chat apps and that sort of thing using that kind of concept already.

i hate to be a pain - can I suggest some more iteration? Some ideas:

mashup

mashup of #1 and #3 - brain chat bubbles. replcae the chat bubble shapes with the brain shapes and the brain stem is the speech bubble tip (too gross?)

a vaguely similar thing - https://dribbble.com/shots/4323450-Brainstorm

brain map

maybe just one of the brains as the main part of the logo, large, but divide the brain into colored zones, or have little colored filled circles highlighting different areas of the brain and show them interconnected (think like those little markers on a map), and superimpose fedora logo on top. kind of like the top center sketch you have in your sketches, but less intricate / less regions.

maybe like this with just 4 regions https://dribbble.com/shots/1958833-Neuroleaders

or something like this but you color the empty circles in with fedora colors https://dribbble.com/shots/3458870-Cyberbrain

wow someone actually integrated a map marker, not quite what i was thinking but might be good to look at: https://dribbble.com/shots/3507258-Mind-Central-4

mind map

maybe depart from the brain a bit - do a mind map, with the fedora f in the center on a plain fedora blue circle, and have little atom-style plain bubbles popping out in the fedora four f's colors. the trick here is making it look mind mappy.

example: https://dribbble.com/shots/3422294-Mind-Mapping

brain in the shape of fedora bubble

something like this: https://dribbble.com/shots/2040724-BrainPlace or clipping brain texture like https://dribbble.com/shots/1928810-Content-Marketing-Minds-Mark but then it'd be awkward to integrate fedora logo, but that might be ok. it's an internal project logo anyway

brain share

you know the little triangular share icon? could you use that? the brains as nodes probably wouldn't work, but maybe superimpose the share icon over a fedora bubble shaped brain?

hope this helps

@duffy thank you so much for this detailed response! It definitely gives me a lot of food for thought :) I'll keep going.

Here are a couple more versions and I'll see if I can also do something with the brain share idea. And maybe something else :)

Couple more:

7 and 8 feel interesting. I am not sure the brain is clearly from the bubbles, but I like where they are going. These are great - your creativity is awesome.

@bex, thank you so much for feedback! I do like them , too =) And it can be a good thing, that it's not so obviously a brain. I believe the logo doesn't have to be literal, but rather implying an idea of something.

@mleonova -- I also really like 7 & 8 -- and agree that the non-obvious brain is probably a good thing here. It also better connects the outreach part than the original brains. Love it!

@mleonova as a logo mark I think 7 is the strongest; works with fewer colors, has a distinguished shape that wouldn't get muddy and could be recognizable. (The motion of the nodes is great too)

I think to push it further I'd just drop the white behind the fedora logo and treat the logo as a node. it's ok to have the white lines bump right up against the logo in this sort of treatment. The gradient should be bright enough there that the dark fedora blue should stand out fine. What do you think?

I love 7 and 8, but 8 looks the best for me.

OK, here's the updated version per @duffy's comments:

svg with all the latest versions:

@mleonova LOVE it!!!

It's beatiful

+1

Uploading source svg + 2 png versions sized 256x256 px, on transparent and on white background:

Thank you. I've added these files to our repo.

I think we can close this.

@bex great! Let me know if you need anything else.