#477 Stand-up banner design for developer conferences
Closed: Fixed 7 years ago Opened 7 years ago by eischmann.

I'd like to produce a stand-up banner for developer conferences.

My idea is simple:

Vertical Fedora logo and "The System for Developers" below it.

Once we have drafts I can find a vendor a specify concrete dimensions. It should be roughly 200x80-100cm.


Hi Jiri, should this be affiliated with developer.fedoraproject.org in any way? eg should it have the UR on there?

Replying to [comment:1 duffy]:

Hi Jiri, should this be affiliated with developer.fedoraproject.org in any way? eg should it have the UR on there?

That's a great idea. Yes, we can have developer.fedoraproject.org URL there.

For designers mocking this up - design for roughly 200 cm x 90 cm but keep in mind the final size might change.

Take a look at developer.fedoraproject.org for ideas on the visuals we have for the developer stuff - our scheme for developer stuff in terms of colors is Fedora Blue and dark grey. Headline font should be Montserrat, copy font should be Open Sans.

pgpattison is going to work on this one. @eischmann do you have a deadline in mind? is this for devconf.cz?

Replying to [comment:4 duffy]:

pgpattison is going to work on this one. @eischmann do you have a deadline in mind? is this for devconf.cz?

Originally I was planning it for LinuxCon Europe, but I completely lost a track of the ticket and it's my fault that it's already late, so don't feel bound by the deadline, but I'd definitely like to use it at PyCon CZ which is on Oct 28-30.

Here's an early effort. I'd like to add some other design elements to try to make better use of the vertical space.
devbanner_v01.png

Hey everyone, I'm not in the design team, but I got an idea about how it could look like - so tried to create a sketch. I'm not sure what to put at the bottom - but it might OK to keep it empty, I don't know. What do you think? Would it be usable?

Here's another revision. Sorry this took so long. SVG file is CMYK, so it should be suitable for printing. The square pictographs on the lower half of the banner are resized PNG images from the Developer Portal home page (I tried to get vector versions, but never got a response to my requests). Hopefully they're suitable. If not, I'll need to find something else to fill all the empty vertical space.

Palmer

@eischmann I finally got the vector assets I need to make a cleaner version of the standing banner for developer conferences. My question is: Do I need to continue working on it? PyCon CZ has come and gone. Did you have a banner printed already? Or should I continue revising the design? -Palmer

devbanner_v03_cmyk_preview.png

devbanner_v03_cmyk.svg

@eischmann Here you go. One BG texture, and all content readable from behind any table 36 inches high or less. (Most tables are 30 to 32 inches high.)

The PNG file is a preview file. The SVG is should be production ready. If the colors look a bit wierd on screen, it's because they're CMYK colors (for printing) rather than RGB.

Let me know if you need any more revisions.

-Palmer

P.S. Please add comments to this ticket on the newer system at https://pagure.io/design/issue/477, instead of the older Trac system at fedorahosted.org. Thanks!

devbanner_v03a_cmyk.svg

@eischmann Slight tweak to the SVG file. No visible change, but should be more ready for the printer. (Background texture looks like a flat blue field in Pagure's preview, but looks normal when opened in Inkscape.)

-Palmer

Thank you for the updated designs, Palmer.

Would it be possible to arrange the logo, punch line, and the URL more in the golden cut? Similar to this: http://jimmac.musichall.cz/stuff/fedora-layout.png
The most important information (logo and punch line) still stays in the most visible upper part, but it looks more balanced.

I wonder if "for" shouldn't be on the same line as "Developers" according to rules of typography. In Czech, it would have to, but English may have different rules and I'm not a native speaker, so I can't tell. Or maybe it doesn't matter in such artworks?

An extra thought: what do you think about a cloud of translations of the punch line? The English version would still be dominant, but it would be in the cloud of translations such as "Systém pro vývojáře", "Das System für Entwickler" etc. Is it an idea worth exploring or it would just ruin the clean design?

Uploaded print-ready SVG (devbanner_v04_cmyk.zip) and preview image (devbanner_04_cmyk_preview.png), revised according to your specs.

In English, "for" is lowercase and can be placed on either line. I kept it on the first line, because starting the second line with a lowercase letter looks funny.

If we do a multilingual version, we'll need to decide which languages are important to include, and we'll also need to get native speakers of each language to approve the various translations. It would also definitely impact the overall layout.

Palmer

Hi Palmer - you can't modify the Fedora logo like that. The bubble needs to be the Fedora dark blue color. See http://fedoraproject.org/wiki/Logo/UsageGuidelines - we have to abide by these standards for branding. Can you swap out the logo for the correct one?

@duffy That is the correct logo. I used the CMYK values from the same webpage you linked to, specifically because the paragraph above the color table on that page says to.

The outer glow was necessary because the bubble was blending into the background. If you want me to lose the glow, we'll need to use a different BG.

Palmer

@pgpattison Hi Palmer, if that is the correct blue, you should remove the halo around the logo and darken the background. Are you inputting CMYK values into inkscape (this is not the correct thing to do.) What tool are you using to generate print-ready files?

@duffy I'll remove the outer glow and use a different background color.

Yes, I'm setting the CMYK values in Inkscape from the Logo/UsageGuidelines page. If that's not the correct method, what is?

The SVG file is saved directly from Inkscape.

Palmer

@pgpattison thanks for the logo changes. Unfortunately we can't be so flexible with trademarks.

Inkscape doesn't support CMYK. The CMYK value input in Inkscape is really just referential but isn't actually accurate nor does Inkscape output files in CMYK color space. See http://libregraphicsworld.org/blog/entry/getting-cmyk-colors-from-inkscape-to-scribus

I do not think the workaround in that article actually works anymore. What we have been doing to produce print-ready CMYK artwork is importing designs into Scribus, following this workflow:

https://fedoraproject.org/wiki/How_to_set_CMYK_color_on_a_design_for_printing

For the pattern, if you choose to use it, I'd import that as a high dpi (300) bitmap and in the properties in scribus set the image to CMYK rendering. You have to enable color management in Scribus preferences and then this option will appear in the properties box for the bitmap.

We use this kind of workflow for the media sleeves and discs and it's worked well over many releases.

@pgpattison thanks for the logo changes. Unfortunately we can't be so flexible with trademarks.

Inkscape doesn't support CMYK. The CMYK value input in Inkscape is really just referential but isn't actually accurate nor does Inkscape output files in CMYK color space. See http://libregraphicsworld.org/blog/entry/getting-cmyk-colors-from-inkscape-to-scribus

I do not think the workaround in that article actually works anymore. What we have been doing to produce print-ready CMYK artwork is importing designs into Scribus, following this workflow:

https://fedoraproject.org/wiki/How_to_set_CMYK_color_on_a_design_for_printing

For the pattern, if you choose to use it, I'd import that as a high dpi (300) bitmap and in the properties in scribus set the image to CMYK rendering. You have to enable color management in Scribus preferences and then this option will appear in the properties box for the bitmap.

We use this kind of workflow for the media sleeves and discs and it's worked well over many releases.

Also note SVG is not a print-ready format; it doesn't embed fonts and printers won't accept it. The final format needs to be a PDF with CMYK colorspace which Scribus can produce.

@duffy Good to know, thanks. I'll post a new version ASAP.

Palmer

Awesome, appreciate the effort. Sorry it's a bit tricky.

devbanner_v05_rgb.zip

@eischmann @duffy I'm sorry, but someone other than me is going to have to finish this request. I've made several attempts to modify the banner graphic according to the instructions that were provided. Inkscape and Scribus both hang reliably when attempting to handle the flattened background texture at 300 dpi. They're not just crashing -- they're causing a complete system freeze when CPU and memory usage hit 100%.

My most recent revision is attached. Logo is back to RGB colors, outer glow removed, and background color changed so logo and copy are readable. Maybe someone else can successfully turn this into a print-ready version.

Palmer

@duffy changed the status to Closed

7 years ago

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